December 22, 2011. The Seo’am Cultural Foundation, a Hwacheon Group affiliate, has nominated Master Bong-chun Lee, a national intangible cultural asset, as the winner of the first Seo’am Traditional Culture Award, for his active role in the recreation and restoration project of traditional Korean string instruments. Grand Master Lee was awarded with the medal as well as the prize, and with the acceptance of the award the Seo’am Cultural Foundation has pledged to support his research and activities.